Part 1Concepts and Techniques for Crafting and Executing StrategyChapter 1: What is Strategy and Why is it Important?Chapter 2: Leading the Process of Crafting and Executing StrategyChapter 3: Evaluating an Organization’s External EnvironmentChapter 4: Evaluating a Company’s Resources and CapabilitiesChapter 5: Strategies for Competitive Advantage: Generic Strategies and BeyondChapter 6: Strategies for Changing the Game: New Ways of Operating and Altering the Scope of OperationsChapter 7: Strategies for International GrowthChapter 8: Strategies for Managing a Group of Businesses: DiversificationChapter 9: Strategies for Sustainability: People, Planet and ProfitChapter 10: Configuring the OrganizationChapter 11: Corporate Culture and Leadership: Keys to Good Strategy ExecutionPart 2Cases in Crafting and Executing StrategyCase: Reinventing AccorCase: Tata Motors in 2014: Its Multibrand Approach to Competing in the Global Automobile IndustryCase: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment IndustryCase: PepsiCo’s Diversification Strategy in 2014Case: The Walt Disney Company: Its Diversification Strategy in 2014Case: TOMS Shoes: A Dedication to Social ResponsibilityCase: Saving WaterstonesCase: AmSafe BridportCase: Tesla and The Future of The Automobile IndustryCase: Tesco plcCase: Carnival Corporation & plcCase: Hotel Verde, Cape Town: Africa’s Greenest Hotel – Strategy and SustainabilityCase: NedbankCase: Kenya Airways: The Respected African Airline – An Optimistic Future?Case: KBC’s Digital Transformation: A Strategic Response
ISBN: 9781526802576 | 978-15-26802-57-6
